How AI-Powered Video Generation Services Can Drive Your Marketing in 2025
Have you seen Coca-Cola’s latest “Holidays Are Coming” ad? It stirred quite the conversation on X, Reddit, and LinkedIn. All three parts of the commercial were created using AI in collaboration with three AI studios.
The viewers’ reception was mixed. Some were amazed, many were not. But it’s quite clear where this is going. AI-generated videos are already here, and they are here to stay.
In fact, experts predict that by 2025, AI tools will play a central role in the way brands communicate their message. More and more large companies will start using AI tools to create marketing content, not just because it saves time but because it opens up creative possibilities that were previously unimaginable.
If Coca-Cola is doing it, smaller brands are sure to follow.
In this article, I will explain several ways you can leverage AI video generator tools to drive your brand marketing in 2025.
Let’s get started.
#1: AI-Generated Product Advertisements
Product ads need to grab attention fast. Let’s say you’re launching a new burger. Instead of hiring models and setting up a shoot, you can generate the perfect image in minutes. This isn’t just a time-saver—it's a huge money saver for small businesses with limited budgets.
First, generate an image of a person eating your product.
Prompt: A beautiful model holding a burger that and smiling for the camera. She is wearing a red shirt and is sitting in a fastfood restaurant with orange background with a text “Burger King”. There is a cup of soda beside her too with the logo of burger king.
Once the image is ready, feed it into your preferred AI video generator. You can use tools like Kling, Runway, or RenderNet.
Prompt: A video of a girl eating a burger
Here’s another example where I tried to recreate the iconic “Holidays Are Coming” video ad from Coca-Cola.
First, I generated the image on Flux Labs AI using the prompt:
Prompt: An image of three red trucks with signage “Coca-Cola” driving on a snowy highway. There are lots of Christmas lights on the highway and there are also lights around the truck
Then I fed that image into Runway Gen-3 Alpha to generate the video. Here’s the final result:
Pretty cool, right? You can replace the Coca-Cola text with your own brand name.
#2: AI-Generated Brand Promotional Videos
Another powerful use of AI video generation is creating brand promotional videos. These are essential for building awareness, and AI tools make the process more flexible and creative than ever.
Instead of hiring a professional model or actor, why not create a virtual person instead? These digital personas are completely customizable. You can control how they look, what they wear, how they move, and even their facial expressions.
Check out these examples created with an AI tool called RenderNet.
These kinds of videos are perfect to be uploaded on Reels, TikTok, or YouTube shorts.
#3: AI-Generated Influencers
Now, with AI, you can create your own virtual influencers to represent your brand.
There are now a handful of ways to create AI influencers. You can either create your own workflow like the one I described in one of my previous articles.
… or use a more easy-to-use tool such as Humva AI. Humva allows you to reuse pre-created AI influencers, which you can customize with your own scripts. This saves time and eliminates the unpredictability of working with real influencers.
Here’s an example video of an influencer.
To generate the script, you can also use AI tools such as ChatGPT or Claude AI. All these tools, including the video generator, offer free tiers that you can try to create your first AI influencer video.
AI influencers can be used for product announcements, tutorials, or even interactive Q&A sessions.
AI Video Generation Services
If you don’t want to get into the hassle of subscribing to multiple AI platforms and creating videos yourself, you can delegate all the heavy lifting to professionals.
On platforms like Fiverr, you’ll find hundreds of freelancers who specialize in AI video generation.
Fiverr even has a dedicated section for AI services, including video creation.
The pricing depends on the complexity, length, and type of video you need. For example, short ads for social media might cost less, while detailed promotional videos may require a higher budget.
This option is perfect for businesses that want high-quality AI videos without investing time in learning the tools. Just provide a clear brief, and the professionals will handle the rest.
Final Thoughts
Video content is everywhere now—TikTok, Reels, YouTube—you name it. If you’re not already using videos to market your brand, you’re missing out. And honestly, AI video generators can make the whole process easier.
Sure, they’re not perfect. AI still struggles with things like physics and details. If you’ve got the budget, hiring professionals is still the best option. But if money’s tight, these tools can save you a lot of time and effort.
If you don’t want to learn how to do it yourself, just hire someone. As I mentioned in the article, platforms like Fiverr have tons of freelancers who can create AI video ads for you without the hassle.
If you know any other ways AI video generators can be used to promote a brand or product, let me know in the comments. Let’s share ideas and explore the future of marketing together.
This story is published on Generative AI. Connect with us on LinkedIn and follow Zeniteq to stay in the loop with the latest AI stories.
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