Dall-E2’s New Pricing Is Making People Upset

Image by Author — Screenshot from OpenAI’s announcement

OpenAI, the Artificial Intelligence research lab, has announced the pricing for its popular text-to-art tool: Dall-E2.

If you’re not yet familiar with what Dall-E2 is, here’s a short explanation:

Dall-E2 is an artificial intelligence program that creates images from textual descriptions, revealed by OpenAI on January 5, 2021. It uses a 12-billion parameter training version of the GPT-3 transformer model to interpret the natural language inputs and generate corresponding images.

$15 For 115 Credits

One credit is applied each time a prompt is entered, and a user hits the “generate” or “variations” button.

Image by Author

Let’s do some math real quick.

• 115 (credits) x 4 (image per prompt) = 460 images
• 15 (USD) / 460 (images) = $0.032 per image

Three cents per image isn’t all that bad for some people.

But looking at the Reddit community, users are now on fire with this pricing.

camacca280 : DALL-E has just lost the magical spark that made this whole thing feel so surreal after…